Our firm has trademark specialists with experience in various industries, including IT (SaaS, generative AI, etc.), manufacturing, supplements, beauty, gaming, apparel, franchising, bicycles, and consulting.

What is a Trademark?

A trademark is a right that protects the names and logos of products, services, and companies.
Obtaining a trademark provides the following benefits:

・Prevents competitors from using the same or similar names for their products, services, or company.
・Ensures that your brand does not infringe on another company’s trademark, allowing you to use your brand name with confidence.

Why is a Trademark Important?

With the rapid spread of information on the internet, product and service names can quickly become known worldwide. As a result, there has been a significant increase in cases where competitors copy brand names or companies unknowingly use names that are similar to existing ones. Protecting your brand identity has become more critical than ever.

If a trademark is not registered, there is a risk that competitors may use a similar product or service name.
In such cases, brand identity may be damaged, and customers might confuse your company with others, leading to lost business opportunities.

Additionally, if another company claims trademark infringement, you may be forced to stop using your brand name.
We have encountered cases where our clients received trademark infringement warnings and, after negotiations, had to change their company names.
For companies with a certain level of sales, we consider trademark registration essential, regardless of the industry.
By obtaining a trademark, you can ensure that your brand remains unique and protected, allowing you to conduct business with confidence. Feel free to contact us for assistance.

For example, the term "Danshari" (decluttering) is a registered trademark. This demonstrates that even business concepts can be trademarked. Our firm also provides strategic trademark registration services to protect business concepts, so please feel free to consult us about such cases.